Turbante B-B: moda e solidarietà sociale per le donne del Benin
“DI Nicoletta Splonini”
8 FEBBRAIO 2019
Dalla collaborazione tra l’Ambasciata del Benin e l’eco designer Laura Strambi nasce una collezione di
LE TURBANTE BIO BB DI LAURA STRAMBI
copricapo in cotone bio responsabile al 100%
Turbante B-B dove B-B sta per Bio-Benin. Così un capo di moda diventa il simbolo di un’iniziativa di solidarietà sociale e, insieme, di sostenibilità. Il progetto nasce da una condivisione d’intenti tra l’Ambasciata del Benin in Italia e l’eco-designer Laura Strambi (che noi di Vogue Talents guardiamo con attenzione da anni)
L’obiettivo è quello di sostenere con azioni concrete le donne della filiera tessile beninese restituendo loro, oggi, il posto che meritano attraverso la realizzazione di una collezione di turbanti. E l’impegno è quello di riportare in luce la storia delle coraggiose donne del Benin e, in generale, della schiavitù per aprire lo sguardo su un paese un po’ dimenticato dell’Africa Occidentale che, fin oltre la seconda metà dell’Ottocento, ha subìto l’esperienza della deportazione di uomini e di donne verso l’America, il Brasile e i Caraibi più di ogni altra nazione al mondo.
Ispirato dai tradizionali copricapi femminili beninesi realizzati a mano, il turbante B-B allora si pone come il simbolo della liberazione e della redenzione delle donne beninesi dalla schiavitù. Il capo è realizzato in cotone bio responsabile al 100% riportando alla luce una tradizione e una capacità tecnica di lavorare il cotone proprie del paese africano
It starts from the heart and reaches the head. It starts from the head and reaches the heart. Between past and present
A story that comes from the past and takes place in the present thanks to a journey made up of memories and emotions, of sharing and hope. A story that starts with women and ends with women. With a single element in common: the Turban.
The initiative with the “B-B Turban” in the starring role reflects a profound sharing of intentions between the Embassy of Benin in Italy and the Italian designer Laura Strambi: the aim is to support women from the Beninese textile supply chain with concrete action, giving them back their place in the construction of the international textile supply chain by creating a collection of Turbans.
The commitment is to bring to light the story of the brave women of Benin and of slavery in general, to open our eyes to the forgotten West African country which, even beyond the second half of the nineteenth century, witnessed the deportation of men and women to America, Brazil and the Caribbean more than any other nation in the world. A painful phenomenon amplified, paradoxically, by the technical ability of this people to work cotton.
The Embassy of Benin in Italy and the Italian designer Laura Strambi are committed, side by side, to telling the story of the positive contribution that the cotton trade has made to the history of textile development all around the world.
A sign of social solidarity
A sustainable fashion accessory
The Turban, symbol of the liberation and redemption of Beninese women from slavery, is at the heart of the project from the Embassy of Benin in Italy and the Italian designer Laura Strambi: it is a sign of social solidarity, of responsible sharing, of the evolution of the female identity. Inspired by traditional handmade female Beninese headdresses, today it can be worn by women all over the world as a sign of emancipation and elegance.
The “B-B Turban”
B-B from Bio-Benin, to remember the tradition that links the production and processing of cotton to Benin and that
today results in a bio-responsible product in 100% cotton.
BB from BeBé, a newborn baby, a new symbol to create a bond of social solidarity all around the world.
“Prendi il tuo B-B / Prend ton B-B /Get your B-B”
A motto to believe in A slogan to promote A campaign to follow
The “B-B Turban” takes on a glamourous allure, becomes fashionable, launches a trend. To become a conscious and shared symbol of a lifestyle based on environmentally sustainable fashion.
Thanks to the commitment of Italian designer Laura Strambi, who has always used her collections to speak out about sustainability in the fashion world, the “B-B Turban” also comes in a “customised” version. An accessory embellished with prints and embroidery, enriched with stones and crystals, which gains visibility thanks to promotion via the designer’s distribution network and digital platform.
Know in order to understand, to wear, to support
Starting today, the “B-B Turban” begins its journey in stages as a sustainable fashion accessory:
with an official presentation at Milan Fashion Week in February 2019; with the participation, during the Fuorisalone del Mobile in April 2019, of Beninese women who will show how to make a turban; with an exhibition of portraits taken by photographer Mimmi Moretti of ordinary women wearing the “B-B Turban” in a glamourous, elegant manner.
LE TURBANTE BIO BB DI LAURA STRAMBI
DA OGGI SU www.heribrand.com